Brand identity for a recording studio Beyond Records, Bristol UK
New recording studio, targeted at younger musitians, providing affordable high quality recording. Together with the company's owner we described his vision for the brand as: creative, modern, minimal, bold.
Logo mark is constructed using two touching circles, representing Infinite groth potential beyond our limits and a diameter, which stands for our current horizons we strive to widen
Logo consists of the logo mark & the brand name written in Liber Grotesque Font with adjusted kerning
Bold, modern, high contrast color palette. Mesh, bleeding gradients with added noise
Liber Grotesque creates modern and bold feel to the brand. And roboto puts even more emphasis on geometric nature of a brand while being less “grotesque”, adding, in the words of the font disegner «natural reading rhythm»